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Market Intelligence overview

How Berchtold sweeps competitor and market signals into a single, scored view.

IncludedThis is a core capability. Permissions and connected data determine what you can do.

What this does

Scheduled checks gather market and rival news. Sources include news, filings, job posts, and contract awards. Coverage depends on which sources have data. Use the results to review battlecards and plan your next steps.

What you'll find

  • Signals — Individual items detected from your sources, tagged by relevance, sentiment, and the entity they relate to.
  • Battlecards — Competitive positioning docs, auto-generated and kept current from the signals.
  • Recommendations — Gaps and opportunities surfaced from what's happening in your market.
  • Signal health — An indicator of how well your sources are feeding the system.

The quality of Market Intelligence depends on your sources. Add competitors and relevant feeds in Managing feeds & sources.

Before you start

  • Market Intelligence is a core capability. Add relevant brand context and sources.
  • Add your competitors and sources so there's something to sweep.

Learn how to read competitor signals and work with battlecards next.

Updated September 15, 2026

Market Intelligence overview · Berchtold Help