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How opportunities are scored

Understand fit tiers and product/market-fit scoring so you can prioritize confidently.

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What this does

Explains how each opportunity is rated so you know which to chase first.

What the scores mean

  • Fit tier — How well the opportunity aligns with your brand and catalog.
  • Product/market-fit read — An assessment of demand and the gap it fills.
  • Deep-dive — The supporting reasoning and signals behind the score.

Using the scores

  • Prioritize high-fit, high-demand opportunities.
  • Read the deep-dive before committing — the score is a guide, not a verdict.
  • Combine with your own strategy and roadmap.

Scores reflect the signals available. A strong Product Catalog makes fit scoring sharper.

See the opportunity pipeline for managing what you decide to pursue.

Updated June 11, 2026

How opportunities are scored · Berchtold Help