Content & marketing

Create, review, and publish work using your brand context.

• Adding media to a post

  Upload images or videos in Studio and check channel requirements.

• Buffer publishing

  Send posts through Buffer and review channel delivery results.

• Channel-specific tips

  How social posts differ across X, Instagram, Facebook, and LinkedIn.

• Comments and client feedback

  Review content in Berchtold and manage incoming comments in the social networks.

• Community is parked

  Use Studio and Buffer while Community is paused.

• Composing a post

  Write shared post text, upload media, preview channels, and save or schedule.

• Content Audit overview

  Review published content, find gaps in your strategy, save audit decisions, and export a working content inventory.

• Embedding the website widget

  Install website chat, choose conversation storage, and verify the visitor experience.

• How opportunities are scored

  Understand fit tiers and product/market-fit scoring so you can prioritize confidently.

• Opportunities and the Pipeline

  Review ideas in Opportunities and track promoted work through the Pipeline.

• Running a content audit

  Refresh your inventory, review coverage, save content decisions, and export the filtered results.

• Scheduling & the queue

  Save drafts, schedule through Buffer, and distinguish acceptance from publication.

• Setting up brand chat

  Choose public sources, test answers, and prepare website chat for your brand.

• Site and event tracking

  Connect page views, clicks and custom website events to Contact activity.

• Social delivery status

  Follow social publishing through Studio and Buffer.

• Studio overview

  A tour of where you draft, schedule, and publish social posts.

• The Product Catalog

  Maintain reviewed product facts that ground opportunity analysis and your brand’s knowledge.