Insights & measurement

Understand your market and trace work to results.

• AI Visibility explained

  Track whether — and how — your brand shows up in ChatGPT, Gemini, and Claude.

• Battlecards & exporting them

  Use auto-generated competitive battlecards and export them to PDF, Markdown, or Google Drive.

• Intelligence recommendations

  Act on the gaps and opportunities Berchtold surfaces from your market signals.

• Keyword research

  Find search-demand questions in Signal and use them as content ideas.

• Managing feeds & sources

  Add and curate the sources that power Market Intelligence and your signal feeds.

• Market Intelligence overview

  How Berchtold sweeps competitor and market signals into a single, scored view.

• Performance dashboard tour

  Find Pulse, Search, AI Search, Content, Audience, and Paid Media reports.

• Published analytics per post

  Read source-specific content metrics and understand missing data.

• Reading competitor signals

  Make sense of news, filings, job posts, and contract signals about your competitors.

• Search performance and Technical SEO

  Review Search Console metrics and find the separate Technical SEO workspace.

• Top performers

  Use measured content results to inform new drafts without mistaking missing data for poor performance.