Learn from measured content
Open Performance → Content and inspect the available content results. Compare items from the same source and reporting period. Look for patterns in topic, format, and audience, then use those patterns to inform new drafts.
A missing metric is not a zero. Providers return different measures, and some posts may have no supported metrics. Do not combine unlike numbers as if they measured the same outcome.
Sentiment and market interpretation may appear in other reports. There is no separate What's Working tab in the current Performance navigation.
For content coverage and audit decisions, open Content Audit.