Performance tabs
Open Analytics → Performance for measured results.
- Pulse: a summary of available performance signals.
- Search: search traffic, queries, and related search metrics.
- AI Search: AI visibility reports, when enabled for the brand.
- Content: performance of content with available source data.
- Audience: audience and traffic information from connected analytics.
- Paid Media: advertising reports, when enabled and connected.
Missing connections or unmeasured data can leave a report empty. Check the source and reporting period before comparing results.
Related analytics areas
Open Technical SEO to check crawl issues. Use Content Audit to review your content. Go to Insights for market and rival research. Each has its own page outside Performance.