Novedades

Content Inventory & Audit — your whole site, scored and tracked over time

A living, uncapped inventory of every page, post, asset, social post, and email — fused with SEO crawl data, traffic, and on-brand fit, audited for ROT, and tracked over time with lift attribution. Export to a native Google Sheet.

Every content-strategy project starts with an inventory. It is also the part teams dread building by hand. Now it builds itself. It goes well past a spreadsheet or a plain SEO crawler. It puts things in one place that no other tool has.

One row, four kinds of truth

Every URL in your inventory carries:

• What it is — pages, posts, custom types, media, social posts, and emails, pulled from your WordPress, analytics, social, and email connections.
• SEO health — a full, sitemap-first crawl captures status codes, titles, meta descriptions, H1s, canonicals, word count, and readability.
• Performance — Google Analytics sessions and Search Console clicks, impressions, and position, joined to the page.
• On-brand fit — every page scored against your brand config (voice, compliance rules, lexicon, pillars). This is the part no SEO tool can do — it needs your brand.

The audit, done for you

You get three reads on every page. First, what is redundant, outdated, or trivial, with a percentage you could cut, so you can do less but better. Second, the SEO issues: thin, broken, duplicate, noindex, orphan, and no-traffic. Third, a brand-fit verdict. Then decide what happens to the page. Keep, update, consolidate, redirect, cull, or create. Assign an owner. Your decisions stick across future crawls.

Uncapped, and tracked over time

The crawl follows your whole sitemap and runs in the background. There is no page cap. Every build saves a snapshot. You can see where each page is heading and what was added, changed, or removed. Act on an idea and ship the work. A lift report then tells you whether traffic, position, and brand fit actually moved.

It runs itself, with you in control

A weekly job refreshes the inventory and files what it finds into your Inbox. Broken pages to redirect, off-brand pages to rewrite, dead weight to prune. You approve what runs. Anything destructive always needs a sign-off.

Take it anywhere

Export the whole inventory in one click. Choose a native Google Sheet in your connected Drive, a CSV, or an XML sitemap.

Find it under Content Inventory in your brand workspace.

Opportunities and the Roadmap — a full delivery pipeline

Triage opportunities, then move them from Backlog to Shipped on a draggable Roadmap kanban — promote the ones worth chasing, work them through real product stages, and train the next sweep with every decision.

Finding opportunities was step one. Now you can run them. The Product Opportunity board is a full delivery pipeline. Drag a card from a market signal all the way to a shipped product.

Real product stages

Approve a play and it moves onto the board, then flows through the stages a product team actually uses:

Backlog → Discovery → Validation → Build → Shipped

Drag a card between lanes, or open it for the full view. From there you can move it, add owners and dates, take notes, generate a brief, and record what happened. Anything not worth chasing goes to Rejected.

Decide once, in one place

You decide on new opportunities in Approvals. That is your one queue for agent actions, brand recommendations, and market moves. Approve one and it drops into the pipeline backlog. The board stays focused on work you already committed to.

Add your own — anytime

Have an idea that didn't come from a sweep? The New opportunity button drops a manual play straight into the backlog, scored and ready to work alongside the rest.

Every decision trains the next sweep

Promote and reject are more than status changes. They are signal. The system learns which themes your team values and which to skip. Each Market Intelligence scan then finds ideas that look more like the ones you chase.

Filter, focus, and dig in

Filter the board by product or market opportunities. Open any card for a plain-language deep dive, with the evidence behind it.

Where to find it

Open Pipeline in your brand workspace. New plays arrive via Approvals after each Market Intelligence sweep.

Product Catalog — your portfolio as portable, AI-ready data

A lightweight PIM that lives in its own store, speaks Schema.org so it imports and exports anywhere, can be auto-built from your website, and is fully writable by AI.

Your products are the heart of your marketing. They deserve to be real data, not a paragraph in a brand doc. The new Product Catalog is a light product database. It lives on its own, apart from your brand config, and feeds the rest of the platform.

Built on an open standard

Every product is stored as a Schema.org Product. That covers name, category, brand, SKU, description, what it can do, and who it serves. It is the format the web already speaks, so your catalog imports and exports anywhere. Bring one in from another system, or take yours with you. No lock-in.

Three ways to fill it

• Import from your website — point it at your site and AI extracts your product lines, capabilities, and industries into a structured catalog for you to review and save
• Paste or upload JSON — drop in a products array or a Schema.org JSON-LD file
• Edit by hand — a clean editor for adding and refining products

Writable by AI

Here is the part competitors don't have. Your catalog is fully writable through the Berchtold MCP. Point Claude or another assistant at your exported data and let it create, update, and delete products. Fill a catalog of hundreds of items in one pass, or keep it in sync one item at a time.

It makes everything sharper

The catalog grounds the Product Opportunity pipeline. Ideas get scored against what you actually build and can extend from. A noisy signal feed becomes a focused board, ranked by fit.

Where to find it

Open Product catalog in your brand workspace to build, import, or export it.

Turn market signals into product opportunities

A new pipeline mines competitor moves, news, and filings into scored product opportunities ranked by fit — so your team focuses on what's worth chasing.

Market intelligence only matters if it changes what you build. The Product Opportunity pipeline uses the signals you already collect. Competitor launches, job posts, patent filings, and industry news. It turns them into scored ideas on a board your product team can work from.

The opportunity board

Each opportunity card on the board includes:

• Signal summary — the market evidence that surfaced the opportunity (a competitor launch, a regulatory gap, a cluster of job postings)
• Fit tier — how well the opportunity aligns with your existing product catalog and capabilities: Strong Fit, Moderate Fit, or Stretch
• Product/market-fit read — a plain-language assessment of demand signals, competitive whitespace, and alignment with your brand positioning
• Source links — the underlying market signals so you can dig deeper

Cards update after each sweep, so the board stays current as the market moves.

Grounded in your Product Catalog

The pipeline does not score ideas in the abstract. It scores them against what your brand already does. Add your product catalog under Configuration → Product Catalog. That sharpens the fit ratings and cuts the noise on the board.

Where to find it

Open Approvals → Opportunities to see your board. Opportunities are generated automatically after each Market Intelligence sweep.

Product Opportunities is an add-on and requires Market Intelligence to be enabled first. Contact your admin or upgrade your plan to enable it.

See how your brand shows up in AI search

Daily sweeps across ChatGPT, Gemini, and Claude track whether — and how — your brand appears in AI answers, so you can close gaps before they cost you.

AI search has changed how people discover brands. Before they visit your website, they ask ChatGPT, Gemini, or Claude. If your brand isn't in those answers, it doesn't exist for that searcher. AI Visibility tells you exactly where you stand — every day.

How it works

AI Visibility asks ChatGPT, Gemini, and Claude the same questions your buyers ask, every day. It records whether your brand comes up and how it gets described. It also notes which competitors appear next to you, or instead of you.

You get a running record of how AI tools talk about you. See if you are gaining or losing ground. Compare yourself to competitors. See which AI tool favors you and which one doesn't.

What you can act on

Gap detection — See queries where competitors appear but you don't. These are the topics where your content or brand signals need work.

Trend monitoring — Track your mention rate week over week. A rise means your content is landing where the AI tools look. A dip is an early warning, before it ever shows up in traffic.

Platform breakdown — Each AI tool weighs different things. If Gemini favors you and ChatGPT does not, you know where to spend your next hour.

Competitive context — The number on its own is not the point. You are measuring your share against the competitors you care about.

Where to find it

Open Performance → AI Visibility to see your dashboard. Sweeps run automatically every day; no configuration required once the feature is enabled.

AI Visibility is an add-on enabled per plan. Contact your admin or upgrade your plan to enable it.

Put routine marketing work on autopilot — with you in the loop

Agents run repeatable marketing playbooks for your brand, propose actions for your approval, and learn from every decision you make.

The best marketing teams do the same valuable work every week. Agents run that work for you. They draw on your brand intelligence, obey your compliance rules, and stay under your control.

Playbooks that do real work

Start a playbook with one click. Draft next week's calendar, audit the social queue for brand fit, run a weekly review, or scan for compliance issues. You can also hand an agent a one-off goal in plain language. It works against your live brand layer and brings back a result.

Human-in-the-loop by design

Agents don't act behind your back. Anything that publishes or changes configuration is proposed as a card in your Approvals queue with the evidence behind it. Approve, defer, or reject — high-risk actions always wait for a human yes. Approvals resume the agent right where it left off, so nothing stalls.

It gets better as you use it

Every decision teaches the system. Reject a proposal and the agent steers away from that direction. Approve one and it leans in. Over time, the work in your queue looks more and more like what your team would have done. Only faster.

Built for trust

Rate limits, safe retries, expiry, and a full audit trail keep agents safe to run. They stay steady and accountable. They never run away with your brand.

Where to find it

Launch playbooks from Agents, and review what they propose in Approvals.

One inbox for every comment across Facebook and Instagram

A unified, provider-agnostic engagement inbox brings every comment and reply into one place — threaded, on-brand, and wired into your brand intelligence.

Brands are won and lost in the replies. Most teams chase them across apps and tabs. Community pulls every comment and reply from your Facebook Pages and Instagram accounts into one inbox.

Respond in one place, on brand

• Unified inbox — Facebook and Instagram comments side by side, no app-switching
• Conversation threading — see the full back-and-forth, not isolated comments
• On-brand replies — draft responses with your brand voice and rules already applied, and clear them through compliance before they post
• Real commenter context — see who's talking to you, with platform-accurate identity

Engagement that feeds strategy

Community is not a silo. Sentiment and themes from your conversations feed your brand intelligence loop. So what your audience actually says shows up in your recommendations, your content angles, and your numbers. The questions people keep asking become the content you make next.

Where to find it

Open Community to work your inbox. Connect Facebook and Instagram under Configuration → Connections to start pulling conversations in.

Publish to Buffer without leaving Studio

Manage your whole Buffer queue from Berchtold — schedule, edit, reorder, and track results.

You can now connect Buffer and run your queue from Studio. Draft in Berchtold with your brand voice. Then schedule, edit, reorder, or publish to Buffer. Engagement on sent posts shows up in the same place.

• Queue posts, schedule them, or publish now
• Edit a queued post's text, timing, or media
• Move a post to the top of the queue or shuffle the order
• Review sent posts with engagement stats

Connect Buffer in Configuration → Connections to get started.

Surfaces — brand-grounded AI for your own website

Put on-brand AI on your customer-facing pages — AI overviews and a website chat that answer from your brand knowledge, pass through compliance, and never go off-script.

The AI on your website should not sound like everyone else's. Surfaces puts brand-grounded AI on your public pages. Every answer is built from your brand knowledge, written in your voice, and cleared by your compliance rules.

Brand-grounded AI overviews

Drop an AI overview onto a product or landing page. It writes an on-brand summary from your messaging, your audiences, and your approved content. It is not a generic model guess. Your page sends the product context and the audience. Surfaces returns copy that already follows your current brand rules.

A website chat that actually knows your brand

The website chat answers visitor questions from your own knowledge base. That means your pages, your docs, and your approved content. It looks up real sources, so answers stay accurate and on message. That is the difference between a chatbot that makes things up and a concierge that converts.

Safe by construction

Every Surfaces reply runs through the same compliance gate as everything else we produce. Public-facing AI cannot drift off-brand or out of policy. Each surface uses a brand-scoped key, so a property only ever speaks for the right brand.

Configurable per surface

Tune each surface on its own. Set length, tone, model, fallback text, and which audiences it may speak to. An overview, a social caption, a chat reply, and a long answer can each fit where it lives.

Where to find it

Set up and manage your surfaces under Surfaces, then connect them to your site with a brand-scoped API key.

Market Intelligence: industry trends and a weekly digest

Automated sweeps synthesize competitor moves, news, and filings into ranked trends and a weekly email digest.

Market Intelligence no longer just shows you raw signals. It pulls them together. The system reads competitor news, filings, job posts, and trade press. It then turns repeating themes into ranked trends, each with an on-brand content angle.

Industry Trends

Each trend card shows:

• What's happening — a plain-language summary of the pattern
• Why it matters — the strategic implication for your brand
• Content angle — an on-brand way to address the trend in your own publishing
• Source links — the underlying signals that informed it

Trends refresh after each sweep, so your team always works from current market context, not last month's research.

Weekly Digest email

Every Monday, Market Intelligence emails your team the week's top signals and trends. That covers competitor moves, industry news, and new patterns from the past seven days. No login needed to read it.

Source management

Choose which sources feed your scans. Turn any of them on or off. The catalog covers news, company filings, patents, job boards, and feeds for specific industries. Real estate, finance, legal, healthcare, and more.

Manage sources under Configuration → Market Intelligence → Sources.

Market Intelligence is an add-on. Contact your admin or upgrade your plan to enable it.

Every post checked — brand and regulatory — before it ships

An always-on compliance gate runs your brand and regulatory rules on every piece of content, auto-includes required notices, and shows you exactly which rules fail and why.

In a regulated industry, one off-message post costs you real money. Berchtold makes compliance the default, not an afterthought. Every piece of content we draft or publish goes through a pre-publish compliance gate first.

What the gate does

• Runs your rules automatically — brand voice rules and regulatory requirements both check before anything goes out
• Auto-includes required notices — mandatory disclosures and regulatory language are added so they're never forgotten
• Blocks high-risk publishes — content that fails a hard rule is held for a human decision instead of going live
• Explains failures in plain language — you see exactly which rule failed and the suggested fix, not a cryptic error

The gate runs on the platform's own actions. It also runs on anything an AI assistant does through the Berchtold MCP. There is no way to publish around it.

The compliance scoreboard

The scoreboard goes past single checks and shows how you are doing over time. See your first-pass rate, the rules that fail most, and which content types need work. Compliance stops being a gate and becomes a loop that makes your content better.

Scoped, not one-size-fits-all

Scope each rule to the channels, content types, or sub-brands it belongs to. A disclosure needed on financial posts will not clutter a recipe card.

Where to find it

Manage rules and review your posture under Compliance. The gate is always on.

Studio gets a complete content-creation overhaul

Mobile-ready layout, AI rewrite in-line, platform previews, media upload, and a new speed-dial for one-tap actions.

Studio is where your content goes from draft to published. We rebuilt it from the ground up. It is now faster, smarter, and usable on any screen.

What's new in Studio

Mobile-first layout — The full Studio experience now works on phones and tablets. Draft, approve, and publish from anywhere your team works.

Speed dial — A floating button gives you one tap to your most-used actions. New post, new story, schedule, and draft. No more hunting through menus.

In-line AI rewrite — Highlight any text in a draft and tap "Rewrite" to get on-brand rewrites instantly. Choose a tone (punchy, formal, playful) or just ask it to tighten the copy.

Platform previews — See exactly how a post will look on Instagram, Facebook, LinkedIn, and X before it goes out. Preview updates live as you type.

Media upload — Attach images and videos directly from your device or paste a URL. Uploaded assets are stored in your brand's media library for reuse.

Native social publishing

Posts drafted in Studio can now publish straight to your Facebook Pages and Instagram accounts. You no longer have to route everything through Buffer. Compliance rules still run on their own, so nothing posts without clearing your brand gates.

Connect your channels in Configuration → Connections to unlock native publishing.

Meet your Brand AI Assistant

Ask anything about your brand — get on-brand answers, content drafts, and strategic insights in seconds.

The Brand AI Assistant lives inside every brand workspace and knows your brand inside out. It has your voice guidelines, your audiences, your content pillars, your word list, and your approved examples. Ask it a question, ask for a draft, or run a strategy check. It answers with your brand rules already applied.

What you can ask it

• Draft content — "Write three Instagram captions for our spring sale in our brand voice."
• Check copy — "Does this headline sound like us? Flag anything off-brand."
• Strategy questions — "Which content pillars should we lean into this quarter?"
• Quick lookups — "What CTA do we use for MOFU emails?" or "Who is Persona A?"

How it works

The assistant reads your live brand config every time. Colors, fonts, word list, audiences, messaging, calls to action, and approved examples. So every answer reflects your current rules, not a generic AI guess. When you draft in Studio, the assistant sits one click away in the sidebar.

Session history

Your conversation sticks around for the session. Refine and build on earlier answers without explaining yourself again.

Open any brand workspace and click the Assistant icon in the sidebar to start.

One brand-intelligence layer — and a connector for any AI

Your voice, rules, personas, and approved precedents become a live layer that grounds everything in the platform — and plugs into Claude or ChatGPT through the Berchtold MCP.

Most tools bolt AI onto marketing. We did it the other way around. Every brand in Berchtold has one living brand-intelligence layer. It holds your voice and tone, your audiences, and your messaging. It also holds your content pillars, your calls to action, and your word list. Your compliance rules and approved examples live there too. That layer grounds everything the platform makes. Nothing here is a generic AI guess. It is your brand, applied.

Your brand, as structured intelligence

The brand layer isn't a static PDF. It's structured, versioned configuration the whole platform reads in real time:

• Voice & lexicon so copy always sounds like you
• Personas & messaging so content speaks to the right people
• Content pillars & CTA library so every asset ladders up to strategy
• Compliance rules & approved precedents so on-brand, on-policy is the default
• Brand memory — durable facts, exceptions, and learnings that persist

Every change is versioned with who-changed-what, and you can compare or roll back to any previous version.

Connect your brand to any AI — the Berchtold MCP

Here is what sets us apart. Your brand layer is available inside the AI tools your team already uses. The Berchtold MCP connector lets Claude and ChatGPT read your brand guide and act for you. They can draft on-brand copy and check it for compliance. They can look up an audience or a call to action. They can publish to your channels. Every action is scoped to the right brand, with your permissions enforced.

It means your brand intelligence isn't trapped in one app. It travels with you.

Where to find it

Open any brand workspace and explore Configuration. Connect an AI assistant from the MCP setup guide in your workspace.