You can run your designs as ads on Facebook and Instagram. Run the Just Listed post when a home goes on the market, or any design you made. Your own ad account pays, and the ad shows on your own Page. Find your ads in Ads, under Marketing in the menu.
Before you start
- Connect your own Facebook & Instagram in Settings → Integrations, under Your connections. Choose your Page. See Connect Meta.
- On the same card, choose the ad accounts you report on. One of them pays for the ad, and its results show in Berchtold.
- Set up your ads plan once. Each ad then starts with its values. See Your ads plan.
Run an ad
- Select Run an ad. It is on each moment of a listing's kit, in a design's menu in Designs, and on the Ads page.
- The ad opens as one card. The card names the ad account that pays, the Page it shows on, the area, the days and the budget.
- Select Run ad. To change something first, select Change details.
Meta then reviews the ad. This usually takes minutes and can take up to a day. Berchtold tells you when the ad runs, and when Meta does not approve it.
What an ad asks people to do
- Get leads (Meta's form): people send their name, email and phone in Meta's form. Each lead comes into the CRM.
- Get visits to the page: people open a page, such as the listing's page or one of your landing pages. A coming soon home has no page of its own, but its ad can send people to a landing page.
- Get messages: people write to your Page in Messenger or Instagram. Each message opens a conversation in Conversations.
Each size shows where it fits. The post shows in feeds, and the story shows in Stories.
Send people to a landing page
Any ad can open one of your landing pages. That can be a buyer or seller guide, a home valuation page, or a page that uses the landing template. This works for an ad from a listing, a design or a seller ad.
- On the ad's card, select Change details.
- For the goal, choose Get visits to the page.
- In Send people to, choose the landing page. The list has only published pages, on websites you have access to.
- Select Review ad. The card names the landing page. Then select Run ad.
When someone sends the landing page's form, the lead counts for this ad. It shows in the ad's leads and in Reports → Performance → Paid Media, with the appointments and closings that follow.
How Berchtold knows which ad sent someone
Every ad that gets visits adds campaign tags (UTM tags) to its link. This is true for a listing's page, a home value page, a landing page and any other page. The tags name the ad, so a form sent from that page counts for the ad. If your own link already has campaign tags, Berchtold keeps yours.
When the page is not there
If you unpublish the page before the ad starts, the ad does not start. Berchtold tells you why, and nothing is spent. Publish the page again, or run the ad with another page. The same happens if you no longer have access to the page when the ad starts. For example, an admin may have changed your access. Landing pages are part of Sites. Housing rules still apply to the ad.
Ads from a campaign template
A campaign template's ad task can send people to a type of landing page. The types are a buyer guide, a seller guide and a home valuation. The template never names a website, so you can share it with any workspace. When Berchtold prepares the ad, it uses that workspace's published landing page of that type.
If the workspace has no published page of that type, the ad still waits in Approvals. It says which type of page is missing. You cannot approve it until you choose where it sends people.
Change where a draft sends people
Before you approve an ad draft, you can change where it sends people. Do this in Approvals, or where the draft came from, such as the campaign task or the Ads page.
- Open the draft and find Send people to.
- Choose a landing page, or the ad's own page or form.
- Select Save and review again. Berchtold checks the ad again and shows the new card.
- Approve the ad.
The approval is for the ad as you last saw it. If the draft changed after you opened it, Berchtold asks you to review it again.
Housing ads
In the US, Meta puts every real estate ad in its housing category. A housing ad:
- shows to people 18 and older, of all genders;
- reaches an area of at least 15 miles around the home;
- cannot use ZIP codes or interests to choose who sees it.
Berchtold sets the ad this way for you. Other businesses can choose ages and interests.
Your monthly budget
Your ads plan holds your monthly ad budget. An admin can also set a budget for the whole workspace. If an ad would go over a budget, it tells you by how much. Run it anyway, or change it. An ad from your plan never goes over the budget.
Ads Meta does not allow
Meta does not allow ads for cannabis or THC products. Berchtold stops such an ad before it is made.
See and stop your ads
The Ads page shows this month: what you spent of your budget, and your leads. It also shows what runs, what starts next and what needs attention. Home shows the same in one card. A listing's page shows its own ads.
- To stop an ad, select Stop. It spends nothing more.
- To skip an ad before it starts, select Skip.
- To change an ad that runs, select Open in Ads Manager.
Results by listing, agent and campaign are in Reports → Performance → Paid Media.
Through Claude, ChatGPT or Muse
Your AI assistant can run, stop and skip ads, and set up your plan. It always shows the ad account, Page, area, days and budget first. It runs the ad only when you confirm. It can list your published landing pages and send an ad to one of them. It can also change where an ad draft sends people when you approve it. It shows you the ad as it will run before you confirm.