What this does
Explains the signals Market Intelligence surfaces and how to interpret them so you can act on competitor moves quickly.
Signal types
- News — Press and media coverage of competitors and your category.
- SEC filings — Public-company disclosures that hint at strategy and spend.
- Job posts — Hiring patterns that reveal where a competitor is investing.
- Contract announcements — Wins and partnerships worth reacting to.
How to read them
Each signal is tagged with:
- Relevance — How closely it relates to your brand and competitors.
- Sentiment — Whether it's positive, negative, or neutral for the entity.
- Entity — Which competitor or topic it concerns.
Use sentiment and relevance to triage. A high-relevance, negative competitor signal is often a moment to publish your own point of view.
Troubleshooting
- Too few signals? Add more competitors and sources in Managing feeds & sources.
- Irrelevant noise? Tighten your sources and competitor list so sweeps stay focused.
Related articles
See recommendations to turn signals into action.