What a listing kit is
A listing kit is a set of designs for one of your own listings. It has posts, stories, flyers, postcards, a sign rider and email headers. Berchtold fills each design with the listing's photos and details from the MLS. The files go to your media library.
Only your workspace's own listings fill designs. Berchtold never makes designs from another brokerage's listing.
Listing kits are part of Real estate. A workspace without Real estate gets no listing kits, and Design settings has no Listing kit or Post captions section. A workspace admin turns on Real estate in Settings → Features.
MLS versions of the neighborhood graphics
The neighborhood graphics are Around the home, Parks and trails, Places to eat and Schools nearby. Each one in a kit also has an MLS version. You can upload it with the listing in the MLS. Berchtold makes it from the same design, at the same time as the branded file.
An MLS version keeps your brand's colors and fonts. It leaves out:
- your name, photo, phone, email and license number;
- the logo and the brokerage's name and website;
- the open house host, the listing's website and its QR code;
- the MLS credit line and promotional words;
- the listing's photo. The MLS does not allow words on a photo of the property;
- the web address in the data credit. The credit still names the sources and their licenses;
- the name of each place. It shows the kind of place and the distance only, for example Grocery store, 0.6 mi.
Its headline is plain, for example Parks and trails nearby. A note at the bottom says that it shows nearby places, not the property.
On the listing's Launch kit, each neighborhood graphic shows its MLS version beside it, marked MLS version, no branding. Select Download MLS versions to get a ZIP of them. The ZIP also has photo-descriptions.txt, with a description for each picture to paste into the MLS. The link works for 15 minutes.
Berchtold checks each MLS version before it makes it. The check looks for agent details, a logo, a place name, contact details, promotion and Fair Housing words. If it finds one, the MLS version is not made, and the kit says why. The branded file is made all the same.
An MLS version is never a post, an ad or an email picture. Check your MLS's current rules before you upload. Berchtold does not send anything to the MLS.
Make designs for a listing
You can select Make designs in these places:
- the home's page in Listings, under its launch kit;
- the Designs section of a deal with a property;
- a campaign task that makes designs;
- the Designs card on a campaign's Overview.
Make designs opens its own window. On a phone, it fills the screen.
- At the top, there is a card for each listing moment. The moments are Coming soon, Just listed, Open house, Price improved, Under contract and Just sold. Each card shows its pieces and how many there are. The Open house card also shows the next open house.
- The window opens on the listing's moment. An active listing opens on Just listed. A listing with an open house in the next 7 days opens on Open house. A pending listing opens on Under contract, and a sold listing on Just sold.
- A chosen moment ticks all of its pieces below it: posts, stories, flyers, postcards, a sign rider and email headers. Untick a piece to leave it out. Choose another moment to add its pieces too.
- Under the pieces, Your templates and Canva shows your workspace's other templates and your Canva templates. Each one says where it is made:
- Berchtold template: Berchtold fills it and puts the files in Media. You do not need another account.
- Canva template: Canva fills it in your own Canva account. Connect Canva first in Settings → Integrations, under Your connections.
- Select the button at the bottom, for example Make 12 designs. It says how many designs Berchtold makes.
Berchtold makes all of its designs in one step. It checks each design against your compliance rules and puts the files in Media. It tells you once when they are ready.
When you start from a campaign task, the templates with the task's labels are ticked first. The designs it makes belong to the task.
See and change your designs
Each design shows where it is:
- Making: Berchtold or Canva is filling it.
- In Media: the files of a Berchtold design are in your media library.
- Ready and Saved to Berchtold: a Canva design is ready in Canva, or saved to Berchtold.
- Failed: Berchtold could not make the design. The reason shows below it.
Select Edit to open a Berchtold design in the design editor. Select Edit in Canva to open a Canva design in Canva. Select Make again when the files of a Berchtold design were not made.
To see the listing's kit, select Open the home's page.
Make a kit automatically
Berchtold makes a kit when one of your own listings goes Coming soon or Active. This is on by default. A workspace admin can turn it off in Designs → Design settings, with Make a listing kit automatically.
The kit is made for the listing agent: the owner of the listing's open seller deal. With two open seller deals, it is the deal that changed last. With no open seller deal, the kit is made for the property's owner in Berchtold. Each later moment follows the same rule. When the deal moves to another agent, that agent gets the next kit.
When a listing launches, the listing agent gets:
- the kit's pieces in Media, from your kit templates and brand;
- the neighborhood graphics, where Berchtold has data for the area;
- the listing's page on your website and its QR code;
- a post draft in Approvals for the kit's main post, with a caption;
- the sellers' marketing update in Approvals, with up to five pieces attached. It comes from the deal's owner;
- a notice in the app, and on your phone, that opens the listing's page.
The kit is also in your next Marketing week email, under Made for you. It links to the listing's page. No email comes at once. See Task notifications.
Berchtold makes new pieces at each later moment: Open house, Price improved, Under contract and Just sold. Each moment gets its own post draft and notice. Only the launch prepares the sellers' update.
A second open house or a later price cut does not make a new kit. Berchtold makes the kit's designs again with the new date and the current price. With an ads plan, it also makes a new ad from those designs. See Your ads plan.
The open house flyer is for the people at the open house. It says Welcome, with the address. It shows four photos, the price, beds, baths and square feet, and the listing's description from the MLS. A long description ends at its last whole sentence that fits. Your name, photo, phone and the QR code are at the bottom.
Nothing leaves Berchtold by itself. You send the sellers' update from Approvals. You schedule each post yourself.
Post drafts
A post draft goes to your own Buffer channels. Select Approve, and Berchtold asks once more. It lists your channels with a checkbox for each. Tick the channels the post goes to. The first time, no channel is ticked. After that, the channels you ticked for your last kit post are ticked. Under When it posts, you see each channel's next open time in your Buffer queue. Keep Next open time in Buffer, or choose Now or At a time I pick. Select Schedule on 2 channels, for example. After the post goes to Buffer, the listing's kit shows the time on each channel. See Choose the channels for a social post and Choose when a kit post goes.
Post it yourself
You do not need Buffer. Without your own Buffer account, the kit makes no post draft. The listing's page shows Post it yourself with the caption. Select Copy caption and Download the pictures, then post them in your own app. The kit's notice says the same.
To have Berchtold schedule your posts, connect your own Buffer account in Settings → Integrations, under Your connections. Your next kit makes post drafts. A post draft made before you connected Buffer has Use my channels on the listing's page.
When someone else hosts the open house
A teammate can host an open house on your listing. They get their own open house graphics: the post, the story, the Facebook post, the flyer and the sign-in sheet. Their graphics show their name, photo and phone, and a small line, for example Listed by Jessica Berchtold. Your graphics do not change. They show your details only.
- The host's sign-in sheet names the host. Until the open house is over, your own sign-in sheet does not show in your kit.
- The host's post waits in their Approvals, on their own Buffer channels. Without Buffer, they copy the caption and download the pictures.
- The host gets a notice when their graphics are ready.
- The listing's page shows the host's graphics under the open house. For example: Cassi Herbison's open house graphics. They have their own button: Download Cassi Herbison's graphics. Download all (ZIP) has your kit only.
The campaign's owner chooses this. Tick the box in a new open house campaign, or in Change host on a campaign date. For example: Make Cassi Herbison their own open house graphics. The box starts as you left it last time. The first time, it is ticked. When the host changes, Berchtold deletes the old host's graphics and their waiting post. The new host gets new ones. When you skip a date, Berchtold deletes its host's graphics. See Campaigns, open houses and events.
Post captions
Each moment has a caption template. A workspace admin changes them in Design settings → Post captions. A caption uses fields, such as {address}, {price} and {link}. The settings list them all. Berchtold fills them with the listing's details. No AI writes a caption. When a field has no value, the part of the caption with it is left out.
The kit on the home's page
A listing's kit is on its home's page in Listings: the page of its property. Open Listings, Our listings, and select a listing. The kit notices, the Marketing week email and the deal's Designs section open the same page.
A file Berchtold saves to Media from a design has the home's address in its name. For example: "Open house flyer · 2193 Farnham Lane". In Media, select the file, then Open the design to open it in the design editor.
Launch kit shows each moment Berchtold made, newest first: when, for whom and how many pieces. Each piece shows as a picture. Select the magnifying glass to see it larger. Select its name to open it in the design editor. Each moment also shows its post draft and, for the launch, the sellers' update, with a link to Approvals. Download all (ZIP) downloads every file of the kit and the listing page's QR code. The ZIP link works for 15 minutes, and only after you sign in.
Everyone who has access to the listing sees its kit. You can change your own designs. To change other people's designs, you need permission to change every design. Ask a workspace admin. A kit's designs are not in Designs → My designs.
The Kit label setting chooses the templates. With no label, Berchtold uses its own starter kit.
The kit on the deal
A deal with a property has a Designs section. It shows the home's designs, including the kit's pieces. Select Open the home's page to see the kit by moment. A deal shows no designs until you choose its property. The deal's activity shows one line for each moment, for example "Launch kit: coming soon, 3 pieces, 1 post draft". The pieces attached to the sellers' update are in the deal's documents.
The kit's designs stay current with the listing. See Designs that stay current.
Campaign tasks that make designs
A task in a campaign template can make designs. An example is "Make the open house graphics" in the Open house template. The task names labels. When Berchtold sets up a campaign date, it makes the designs from the templates with those labels:
- Berchtold templates at once.
- Canva templates when the person the task belongs to has connected Canva.
If something is missing, the task says what.
The open house email shows the newest open house design of the campaign date, or of the listing. It can be a Berchtold design or a Canva design.