Open SEO / GEO
Open Reports → SEO / GEO. SEO means how you show up on Google. GEO means how AI assistants answer questions about your market.
The page has five tabs:
- Overview: one number for each area, its change, and the first thing to fix.
- Google Search: clicks, searches and rankings from Google Search Console.
- AI Search: how often ChatGPT, Gemini and Claude name your business.
- Local Rank: where your business shows in Google Maps across your area.
- Technical: the site audit. It finds broken pages, chains of redirects, missing titles and pages search engines cannot reach.
Pick a website at the top of the page. Each tab keeps that website.
Read the Overview
Each area shows one number:
- Google Search: clicks from Google in the period you chose on the Google Search tab.
- AI Search: the share of AI answers that name you, from the last check.
- Local Rank: your average position in map results, from the last scan. A lower number is better.
- Technical: your Technical SEO score, out of 100, from the last site audit.
Under the number, the change is in words, for example "Up 8% from the period before". Fix first names one thing to work on. Select the area's link, for example Open Local Rank, to go to its tab.
When an area is off
AI Search, Local Rank and Technical are features a workspace turns on. When one is off, its tab and its Overview area say what it does. A workspace admin can turn it on in Settings → Features. There, they are named AI Visibility, Map Rank and Content Inventory & Audit. They can also select Turn on and the area's name on the tab, for example Turn on Technical SEO.
Google Search needs Google Search Console. When it is not connected, the Overview shows Connect Search Console.
Where the pages went
These pages are now tabs of SEO / GEO. Old links and bookmarks open the new tab.
- Technical SEO is the Technical tab.
- Performance → Search is the Google Search tab.
- Performance → AI Search is the AI Search tab.
- Insights → Local Rank is the Local Rank tab.
Content Audit is still its own page in Reports. Performance keeps Pulse, Content, Audience, Path Analyzer and Paid Media, and Landing pages when your workspace has Sites and Email.