What the neighborhood graphics show
There are four neighborhood templates. Each one is a square post for social media, in your brand kit:
| Template | What it shows |
|---|---|
| Around the home | The nearest grocery store, coffee shop, pharmacy, gas station, gym and bank, with the distance to each. |
| Parks and trails | How many parks, trails, dog parks and golf courses are within 10 miles, and the nearest park. |
| Places to eat | How many places to eat are within 5 miles, and the most common cuisines. |
| Schools nearby | The nearest public elementary, middle and high school, with their grades and distance, and how many private schools are within 5 miles. |
Distances are straight-line distances, not driving distances.
The graphics show facts only. They show no star ratings, no prices of restaurants and no school ratings. The schools are the nearest schools, not the schools a home is assigned to. The graphic tells buyers to check with the school district.
Where the facts come from
Berchtold keeps its own copy of open data and updates it each month:
- Places, parks and restaurants come from Overture Maps, an open map data project.
- Schools come from the U.S. Department of Education.
Each graphic shows the credit line for the data it uses. The compliance check makes sure that a design with neighborhood facts shows its credit line. See The compliance check.
Today the data covers Missouri, Illinois and Alabama. A home in another state gets no neighborhood graphics yet, and the templates say why. Ask your Berchtold contact to add your state.
Make neighborhood graphics for a listing
- Open Make designs for the listing. See Listing kits and Make designs.
- In the Neighborhood group, choose the graphics you want.
- Select the button that makes them, for example Make 4 designs.
Berchtold finds the facts near the home and fills each graphic. The files go to your media library, like your other designs.
You can also find the four templates in Designs, Templates, in the Neighborhood category.
MLS versions
Each neighborhood graphic made for a listing also gets an MLS version, to upload with the listing in the MLS. It keeps your brand's colors and fonts. It has no agent details, no logo or brokerage, no place names and no promotional words. It shows the kind of place and the distance only. A note says that it shows nearby places, not the property. See MLS versions of the neighborhood graphics.
A graphic made from one of your own templates gets an MLS version too. Berchtold hides the agent's details, the brokerage, the logo and the listing's website. It also hides each place's name.
Use neighborhood facts in your own templates
In the design editor, open Text. Under Neighborhood, select a fact to add it, for example Nearest grocery store or Parks within 10 miles. Berchtold fills it for each listing.
Then add the credit for the data you use. In the same list, select Credit for the places data or Credit for the schools data. The compliance check asks for it before you export.
What's nearby on your website
On a Berchtold website, each listing's page has a What's nearby section. It shows the same facts and their credit lines.
The section does not show when:
- the home is in a state the data does not cover yet;
- the listing's address is hidden at the seller's request.
Through Claude, ChatGPT or Muse
Ask your assistant what is near an address or one of your properties. It gets the same facts and credit lines. It can make the neighborhood graphics for a listing and their MLS versions. Only the address leaves Berchtold, to find the home on the map. No listing details from the MLS go to the assistant.