Your ads plan sets up your ads once. Then Berchtold runs them for you, inside your monthly budget. Open Marketing → Ads → Ads plan.
1. Connect
Berchtold checks everything Meta needs:
- your Facebook & Instagram sign-in and its permissions;
- your Page, and the Instagram account linked to it;
- your ad account, and its payment method in Meta;
- Meta's lead ad terms for your Page;
- your privacy policy, which Meta's lead form shows.
Each problem has a button. It opens the page in Meta or Berchtold where you fix it. Then select Check again.
2. Monthly budget
Choose what all your ads may spend in a month. Berchtold shows about how many ads that pays for. Under Each ad, set each ad's budget, days, area and goal.
3. What runs
Choose which ads run on their own:
- New listings and price cuts: when Berchtold makes a listing's kit for a new listing or a lower price. Each later price cut gets its own ad.
- Open houses: each open house date gets its own ad, which ends with the open house. A second open house on the same listing gets a new ad too.
- People who viewed your homes or your website: once a month. Real estate ads show each person the homes they viewed, from your home catalog. See Show website visitors the homes they viewed and Ad audiences.
- Homeowners: what is my home worth?: seller ads around an area you choose, to your home value page.
Start my ads
Select Start my ads. Berchtold names the ad account that pays, your Page, the budget and what runs. Then confirm.
From then on, each ad inside your plan starts on its own. On the day it starts, it shows in Today on Home, with Stop. An ad that would go over your budget does not start, and Berchtold tells you why.
An ad for a new open house date or a later price cut waits for the listing's graphics. They must show the new date and the current price first. An open house less than a day away gets no ad.
When you change the ad account, the Page, the budget or what runs, Berchtold asks you to confirm again. To stop new ads for a while, select Pause my ads.
When Meta refuses an ad
Sometimes Meta refuses an ad. For example, Meta may hold your ad account until you sign in to Ads Manager again. When ads on that account start again, Berchtold offers the refused listing ad once more. It waits in Approvals, and you get a notice. This happens only while the listing is for sale and the ad has at least 2 days left. A refused open house ad comes back only for the same open house.
Save without starting
Select Save instead. Each ad then waits in Approvals. Approve it there to run it, after one more check.
Campaign tasks
A campaign template can include an ad as a task. When the task is due, the ad waits in Approvals with its design and text.