What this does
A battlecard is a short competitive brief. It shows how you stack up against a rival and how to talk about it. Berchtold builds them from your market signals and keeps them current.
Using a battlecard
- Review the positioning, strengths, and counterpoints for each competitor.
- Share them with sales and marketing so everyone tells a consistent story.
Exporting
Battlecards can be exported for use outside Berchtold:
- Markdown — Drop into docs, wikis, or enablement tools.
- PDF — Share a polished version.
- Copy — Grab the text directly.
- Google Drive — Save as a native Doc (connect Drive in your Profile first).
Battlecards refresh as new signals arrive. Re-export after major competitor news so your team always has the current version.
Related articles
See the Market Intelligence overview for where battlecards fit.