What this does
Teaches Berchtold who your brand is. Every draft, reply, and idea the AI gives you starts here. Time spent on this page pays off everywhere else.
Before you start
- Have your brand basics handy: name, tagline, voice notes, logo files, and your color palette.
Step-by-step
Go to Settings for your brand. You'll see tabs for Brand Config, Memory, Precedents, Integrations, and more.
Add your brand name, identity prism, and voice guidelines. Be specific about tone — "confident but plain-spoken; no hype" beats "professional."
Upload logos and set your colors and typography so generated assets match your brand.
Add key facts the AI should always know — product names, positioning, do's and don'ts. Think of it as the brand's long-term memory.
You don't have to finish everything at once. Even a solid voice section and a few memory entries dramatically improve output quality.
Related articles
Go deeper on the identity prism, voice, and Brand Memory in Brand Settings.