Listings and Markets come with the Real estate part. See Choose your business type.
Open Properties > Listings in the menu. It uses your workspace's MLS data license. If your workspace has no license yet, a workspace admin can request one in Settings > Integrations.
Our listings
Our listings shows the listings of your workspace's members, from the MLS:
- Active: active, coming soon and pending listings.
- Sold: closed sales. A sale where your agent represented the buyer shows Buyer side.
- Off-market: withdrawn, expired and canceled listings. Only your team sees these. They never show on your website.
- Supplemental: listings you add yourself, such as a sale from before you joined the MLS.
A listing is yours when a member of your workspace is its listing agent or buyer's agent in the MLS. Each member adds their MLS ID on their profile. Page views count the visits to each listing's page on your websites.
A listing's page
Select a listing to open its page. Each home has one page. If the home is already one of your properties, the listing opens that property's page. That page shows the listing's photo, its Launch kit, Make designs and its other designs. It also shows its ads, MLS details, Website page, CMAs, campaigns and deals. See Properties.
If the home is not one of your properties yet, its page shows:
- the listing's address, status, MLS number, price and photo;
- Deal: select Add to properties to add it. Its page then opens;
- Open house: the listing's next MLS open house. Select Set up the campaign to make its campaign;
- Website: the listing's page views and its link on your website;
- the listing's MLS details, with its photos and the MLS's credit.
Plan marketing at the top starts a campaign for the listing.
To add a supplemental listing, open a property in Properties and turn on Show on website. Add a photo and, for a past sale, the sale date. Your website labels supplemental listings as not from the MLS.
Buyers who match
The page of each of your listings for sale (active or coming soon) has a Buyers who match section. It lists the contacts whose search would show this home today. The number of contacts is in its heading. A contact matches when one of these would show the home:
- a saved search they made on your website;
- a search you made for them on their contact page;
- a market they get emails from.
A sign-up that is not confirmed yet does not count. A contact who unsubscribed from those emails does not count either. Their listing emails use the same search. So a contact who gets this home in an email shows here.
Each row shows the contact's name and what matches: Saved search, Agent's search or Market, with its name. It also shows when the contact viewed this home and when they were last on your website. It also says if they opened their last report. Contacts who viewed this home come first. Next are contacts who were on your website in the last 30 days, then the rest. Select a name to open the contact.
The listing's agent and workspace admins see every match. Other agents see only the matches among their own contacts.
- Email the matches prepares one personal email from you to each contact, with this home's card. Each email waits in Approvals. Review and send it there.
- Make a task makes a call task for you, due today, with a link to each contact.
A listing can come on the market or drop its price. Its matches are then in the next Website activity email. The listing's agent also gets a notice in the app, such as "3 of your contacts match 12 Elm St". On the phone, the Listings tab shows the number of buyers who match each listing.
Markets
A market is a saved search, such as "Affton homes under $400,000". Build it once and use it in three places:
- Website pages. In Pages, choose your websites. Each market gets a listings page, an open houses page and a market report page, such as
/markets/affton. You can add them to a menu. - Website blocks. Four blocks in the website editor can use a market instead of their own search. These are Listings, Market numbers, Open houses and Map search.
- Emails to subscribers. In Subscribers, add contacts and choose what they get. You can also open a contact and select Add to a market in its Website section.
There are two kinds of market. A Search market shows the homes that match its criteria. These include its cities, ZIP codes, neighborhoods and Shapes on the map. They also include price, beds, baths, property type and status. A Picked listings market shows only the MLS numbers you choose.
Under More criteria, a Search market can also use:
- square feet, lot size, year built and days on market;
- a County or a School district, as your MLS names it;
- Waterfront homes only or New construction only;
- Listing conditions: foreclosures and bank-owned homes, short sales or auctions;
- Keywords in the listing description, for example
fortified. Put a phrase in quotes.
Status can be for sale, pending, for sale and pending, or sold. Property type includes Homes for rent.
Import markets from iHomefinder
If your website used iHomefinder, you can bring its markets into Berchtold. Each market keeps its iHomefinder ID. Old links to its listing, open house and market report pages then open the new market.
Before you start, you need:
- Sites turned on for your workspace.
- An iHomefinder connection in Settings > Integrations. It can be your own or one an admin shares.
- Permission to add contacts and other items to the CRM.
- Open Properties > Markets and select Import from iHomefinder.
- Berchtold lists your iHomefinder markets. Each one shows its old ID and one of these:
- Ready: its name is a city in your MLS data. That city becomes its area.
- Needs an area: its name is not a city, such as a neighborhood or "Commercial". It comes in with no area and its pages off.
- Already here: one of your markets already has this old ID. Berchtold skips it.
- Choose the markets and the websites that show them. Then select Import.
iHomefinder does not share a market's search criteria. Open each market that needs an area. Add its cities, ZIP codes or a shape on the map, then save. Then turn on its pages in Pages.
If iHomefinder does not list your markets, enter their IDs instead. An ID is the number after ?id= in an old link. A large import can stop after about a minute. Select Import the rest to finish.
You can also ask Claude, ChatGPT or Muse to import your markets. The chat app shows what it will import and waits for your approval.
Subscriber emails
- Listing report: new listings, price drops, homes back on the market, and sales. It goes instantly, daily (the default) or weekly.
- Open house report: the open houses in the next 7 days, every Thursday afternoon.
- Market report: the month's numbers, the trend for the last 6 months, and the new and sold homes. It goes on the first day of each month.
Emails come from the market's agent, or from your workspace. An agent's market reports can link to the agent's own website. That website must show the market and be public on its own domain. If not, the reports link to your workspace's website. The market's Pages tab shows this under Report links go to. Each email has a link to stop it. When a subscriber does not open 14 daily emails in a row, the emails become weekly. After 4 unopened weekly emails, they become monthly. A note on the contact tells you.
A contact you add gets emails at once. A visitor who subscribes on your website gets emails after they confirm their email address.