A home catalog is a list of your homes in your Meta business. Meta uses it for ads that show each person the homes they looked at on your website. Berchtold updates the catalog from the MLS every day.
What goes in the catalog
- Only your workspace's own listings. Your agents or your office list them.
- Only homes your website may show now: for sale or under contract. Coming soon and sold homes stay out.
- Each home links to its page on your website. Its photos are the copies Berchtold keeps.
- Each home names its listing office and its MLS, as your website does.
- The listing's description stays in Berchtold.
Some MLS agreements list each website that may show their listings. Facebook and Instagram are not on those lists. That MLS's homes stay out of the catalog until the MLS agrees. The card names each MLS whose homes stay out, and why.
Before you start
- You are a workspace admin.
- Your workspace has a live website. A home search on your own website works too.
- Connect your own Facebook & Instagram in Settings → Integrations, under Your connections. See Connect Meta.
- Your Facebook login can manage catalogs in your Meta business.
- Choose your website's Meta pixel on the Audiences page. The pixel tells Meta which homes a visitor viewed.
Set up the catalog
- Open Ads → Audiences and find Home catalog.
- Select Set up.
- Choose your Meta business. Select Review.
- Check the business, the website and how many homes go in. Select Set up catalog.
Berchtold sends Meta a list of your homes, called a feed. Meta reads it next. This can take a few minutes to a few hours. The card then shows Ready and how many homes Meta has.
How it stays up to date
Meta reads the feed every day. When one of your listings changes in the MLS, Berchtold asks Meta to read it again within the hour. A home that sells or goes off the market leaves the catalog at the next read.
When it needs attention
The card says what to fix:
- Your Facebook & Instagram sign-in ended. Connect it again. Select Facebook & Instagram in Settings → Integrations, under Your connections.
- No home can go in the feed now. Check the list of what is left out. Also check your website's MLS licenses.
- Meta could not read the feed. Open Commerce Manager to see why. Select Open in Commerce Manager on the card.
Remove the catalog
Select Remove, then Remove catalog. Berchtold stops sending your homes to Meta, and no new catalog ad starts. The catalog stays in your Meta business with the homes it has now. Delete it in Meta's Commerce Manager if you do not want it.
Through Claude, ChatGPT or Muse
Your AI assistant can do the same. It can show whether the catalog is ready and how many homes it has. It can also set up or remove the catalog. Before it sets up or removes, it shows you what it will do and asks you to confirm. The assistant never gets a listing's details.