Open search performance
Open Performance → Search to review clicks and impressions. You can also check click-through rate and average position. Check the source and date range when you read the results.
Link your site's Google Search Console property in Settings → Integrations. Check that it matches the brand's site. Other reports need their own data sources. These include backlinks, authority, and tracked ranks.
Search performance versus technical issues
Search reports show how people find your site. Open Technical SEO to check broken pages, redirects, and indexing issues. Use Content Audit to review the content on your site.
Missing results
Check the connected property, its permissions, and the date range. Recent data may be delayed. Missing measurements should not be treated as zero performance.