洞察与衡量

了解市场并追踪工作成果。

• AI Visibility explained

  Track whether — and how — your brand shows up in ChatGPT, Gemini, and Claude.

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• Battlecards & exporting them

  Use auto-generated competitive battlecards and export them to PDF, Markdown, or Google Drive.

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• Intelligence recommendations

  Act on the gaps and opportunities Berchtold surfaces from your market signals.

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• Keyword research

  Find search-demand questions in Signal and use them as content ideas.

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• Managing feeds & sources

  Add and curate the sources that power Market Intelligence and your signal feeds.

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• Market Intelligence overview

  How Berchtold sweeps competitor and market signals into a single, scored view.

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• Performance dashboard tour

  Find Pulse, Search, AI Search, Content, Audience, and Paid Media reports.

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• Published analytics per post

  Read source-specific content metrics and understand missing data.

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• Reading competitor signals

  Make sense of news, filings, job posts, and contract signals about your competitors.

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• Search performance and Technical SEO

  Review Search Console metrics and find the separate Technical SEO workspace.

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• Top performers

  Use measured content results to inform new drafts without mistaking missing data for poor performance.

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