The home value page comes with the Real estate part. See Choose your business type.
Where it is
- A website built in Berchtold has the page at
/home-value. In the builder's content tree, it is under Property search pages. Add sections above or below its form, then publish it. Until you publish it, the page shows only the form. - A website with its own front-end, or your own WordPress website, shows the same form. Add the Home value request widget or block to the page you want. See Home search on your own website.
- On any website built in Berchtold you can also add the Home value request block to another page.
If your website already has a page of its own at /home-value, Berchtold keeps your page there.
What the visitor does
The visitor enters the home's street address and ZIP code, their name and email, and when they may sell. Then they select Ask for my home's value.
If your workspace's public records license allows it, the visitor then sees an estimated value and its likely range. The page says that the estimate is from ATTOM and is not an appraisal. Berchtold does not save the estimate or add it to the lead. Without that license, the visitor sees a thank-you message, and you send the value yourself.
A home that is one of your listings on the market now never gets an estimate.
What you get
- A seller lead. The person becomes a contact with a seller deal, with the source Home value request. The contact's owner gets a notice. An automation can start when someone asks for a home value.
- The home in your CRM. The address becomes a property, linked to the seller deal. If a property with the same street and ZIP code is already in your CRM, Berchtold uses it. The property's history shows who asked.
- A CMA on Today. For two weeks, the contact's owner sees it on Today. For example: "Lou Park asked what their home at 12 Oak St is worth. Start a CMA." Start a CMA opens the property with New CMA ready for the contact. It leaves Today the morning after you make a CMA for the home. Your workspace needs CMAs turned on.
Links to the page
The home value link in market report emails opens your home value page. Seller ads can send owners to the same page.