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Analisi e misurazione

Battlecards & exporting them

Use auto-generated competitive battlecards and export them to PDF, Markdown, or Google Drive.

InclusoQuesta è una funzionalità di base. Le autorizzazioni e i dati collegati determinano le azioni disponibili.

What this does

A battlecard is a short competitive brief. It shows how you stack up against a rival and how to talk about it. Berchtold builds them from your market signals and keeps them current.

Using a battlecard

  • Review the positioning, strengths, and counterpoints for each competitor.
  • Share them with sales and marketing so everyone tells a consistent story.

Exporting

Battlecards can be exported for use outside Berchtold:

  • Markdown — Drop into docs, wikis, or enablement tools.
  • PDF — Share a polished version.
  • Copy — Grab the text directly.
  • Google Drive — Save as a native Doc (connect Drive in your Profile first).

Battlecards refresh as new signals arrive. Re-export after major competitor news so your team always has the current version.

See the Market Intelligence overview for where battlecards fit.

Aggiornato il 11 giugno 2026

Battlecards & exporting them · Berchtold Help