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Analisi e misurazione

AI Visibility explained

Track whether — and how — your brand shows up in ChatGPT, Gemini, and Claude.

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What this does

Scheduled AI Visibility checks query configured models such as ChatGPT, Gemini, and Claude. It looks for whether your brand shows up in their answers, and how they describe you. More buyers now ask an AI instead of a search engine. This tells you where you stand with them.

What you'll see

  • Visibility over time — How often your brand surfaces in AI answers across the models, day by day.
  • By model — Differences between ChatGPT, Gemini, and Claude.
  • Gaps — Questions where competitors appear and you don't.

Before you start

  • An administrator can enable AI Visibility in Settings → Features.
  • Scheduled checks run daily. Successful checks build the trend; failures can leave gaps.

Treat low visibility on a key question as a content brief: publish authoritative material that answers it, then watch the trend.

See What's Working to connect visibility to your content.

Aggiornato il 15 settembre 2026

AI Visibility explained · Berchtold Help