Getting started

Understand Berchtold and set up your workspace.

• Connect your first integration

  Link a social, analytics, email, or CMS account so Berchtold can publish and measure.

• Create your account

  Create your first brand, verify your email, and recover from interrupted setup.

• Organizations, brands & the brand slug

  How Berchtold's multi-brand structure works and what the slug in your URLs means.

• Publish your first post

  Go from a blank composer to a scheduled, on-brand post in a few minutes.

• Set up your brand identity

  Give Berchtold your voice, visuals, and rules so everything it produces is on-brand.

• What is Berchtold?

  The AI operating system for real estate teams and brokerages, built on shared context and clear controls.

• Your first steps

  Choose a workspace, establish trusted context, and complete a useful piece of work.