Designs, for listing marketing in your brand

A design editor, 25 ready starters, listing kits, designs that stay current with the listing, and a compliance check before you export.

Designs is a new section in the menu, under Work. Make posts, flyers, postcards and more in your brand, from your own listings.

The design editor

Open Designs. Templates has your team's templates, My designs has your designs and Brand kit has your fonts, colors and logos.

• Select Use template to make your own copy, or New design to start from a size.
• Select Fill from a listing to put in a listing's photos and details.
• Select Export to save the files to your media library.

25 starters

Berchtold's starters are ready to use. There are posts and stories for coming soon, just listed, open house, price improved, under contract and just sold. There are also print pieces, a sign rider with a QR code and email headers. Your copy takes your brand colors, your logo and your own details.

Berchtold and Canva templates together

Make designs shows Berchtold templates and Canva templates in one list. Use it on a property, on a campaign task, on a campaign's Overview or in Plan marketing. Berchtold templates need no other account.

Listing kits

A listing kit is a set of designs for one of your listings. Berchtold can make a kit when a new listing comes from the MLS. This is off until a workspace admin turns it on in Designs → Design settings.

Designs that stay current

When a listing's price, status, photos or open house change, Berchtold makes its designs again. One post can say Just listed, then Under contract, then Sold. The listing agent gets one notice. A post you shared or a flyer you printed does not change.

The compliance check

Before you export checks each design against your workspace's rules. It looks for the brokerage name and phone number, the agent's license number and Equal Housing Opportunity. It also checks fair housing words and each MLS's credit line. Admins choose the rules in Design settings. The check uses rules, not AI.

Only your workspace's own listings fill designs. Claude, ChatGPT and Muse can make, change and export designs, make a kit and run the check. They do not get MLS details. See The design editor, Listing kits and Make designs, Designs that stay current and The compliance check.