Launch kits for new listings, and neighborhood graphics
When a listing goes active, Berchtold makes its marketing, emails the agent every piece and drafts the social posts. New graphics show what is near the home.
Launch kits start on their own
When one of your own listings goes active or coming soon, Berchtold now makes its listing kit. This is on in every workspace. A workspace admin can turn it off in Designs → Design settings. A workspace that turned kits off keeps them off.
The listing agent gets one email with a preview of every piece. The email has three buttons:
- Post to social opens the post drafts in Approvals.
- Download all (ZIP) gets every file at once, after you sign in.
- Open the kit shows the kit in Berchtold.
The email also has the listing's page on your website and its QR code.
Social posts to approve
Each kit leaves a post draft in Approvals, with a caption. Select Approve. Berchtold asks once more and names the channels. The post then goes to your own Buffer channels.
Admins edit the captions in Design settings → Post captions. Captions use the listing's details, not AI.
The sellers' update
The launch kit also prepares the sellers' marketing update, with the pieces attached. It waits in Approvals → Messages to approve until you send it.
Every moment, to the sale
Open house, price improved, under contract and just sold each make their own pieces and a post draft. The agent gets a short email each time.
Neighborhood graphics
Four new templates show what is near a home: everyday places, parks and trails, places to eat and nearby schools. The facts come from open data, and each graphic shows its source. Today they cover Missouri, Illinois and Alabama. See Neighborhood graphics.
What's nearby on your website
Each listing page on a Berchtold website now has a What's nearby section with the same facts.