Facebook and Instagram leads, messages and ad results

Leads from your lead ads come into the CRM. Messages to your Page and Instagram account come into Approvals. See what your ads cost per lead.

Connect your own Facebook once, and your Pages work for you in Berchtold.

Connect your own Facebook

Each person connects their own Facebook in Settings → Integrations, under Your connections. Then choose which of your Pages and Instagram accounts belong in this workspace. For each Page, choose who gets its new leads and messages: Me or Lead routing.

Lead ads

A person sends the form on your Facebook or Instagram lead ad. Within a minute, they are a contact and a lead, with the ad's campaign. The follow-up task and the first reply work as they do for your website's forms. A lead without an email goes to Recent lead activity on Home.

Messages

Messages to your Page in Messenger and to your Instagram account come into Approvals → Conversations. Read and reply there. Select Ask for email to get the person's email and make the contact. Meta allows a reply within 24 hours of the person's last message. No AI model reads these messages.

Ad results

Choose your own ad accounts in the Facebook & Instagram settings. Reports → Performance → Paid Media then shows spend, leads and cost per lead for each campaign. Berchtold only reads your ads. It never makes or changes an ad.

Claude, ChatGPT and Muse can choose your Pages and check that their leads come in.

See Connect Meta, Facebook and Instagram lead ads, Facebook and Instagram messages and Facebook and Instagram ad results.