Product Catalog — your portfolio as portable, AI-ready data

A lightweight PIM that lives in its own store, speaks Schema.org so it imports and exports anywhere, can be auto-built from your website, and is fully writable by AI.

Your products are the heart of your marketing. They deserve to be real data, not a paragraph in a brand doc. The new Product Catalog is a light product database. It lives on its own, apart from your brand config, and feeds the rest of the platform.

Built on an open standard

Every product is stored as a Schema.org Product. That covers name, category, brand, SKU, description, what it can do, and who it serves. It is the format the web already speaks, so your catalog imports and exports anywhere. Bring one in from another system, or take yours with you. No lock-in.

Three ways to fill it

• Import from your website — point it at your site and AI extracts your product lines, capabilities, and industries into a structured catalog for you to review and save
• Paste or upload JSON — drop in a products array or a Schema.org JSON-LD file
• Edit by hand — a clean editor for adding and refining products

Writable by AI

Here is the part competitors don't have. Your catalog is fully writable through the Berchtold MCP. Point Claude or another assistant at your exported data and let it create, update, and delete products. Fill a catalog of hundreds of items in one pass, or keep it in sync one item at a time.

It makes everything sharper

The catalog grounds the Product Opportunity pipeline. Ideas get scored against what you actually build and can extend from. A noisy signal feed becomes a focused board, ranked by fit.

Where to find it

Open Product catalog in your brand workspace to build, import, or export it.