Turn market signals into product opportunities
A new pipeline mines competitor moves, news, and filings into scored product opportunities ranked by fit — so your team focuses on what's worth chasing.
Market intelligence only matters if it changes what you build. The Product Opportunity pipeline uses the signals you already collect. Competitor launches, job posts, patent filings, and industry news. It turns them into scored ideas on a board your product team can work from.
The opportunity board
Each opportunity card on the board includes:
- Signal summary — the market evidence that surfaced the opportunity (a competitor launch, a regulatory gap, a cluster of job postings)
- Fit tier — how well the opportunity aligns with your existing product catalog and capabilities: Strong Fit, Moderate Fit, or Stretch
- Product/market-fit read — a plain-language assessment of demand signals, competitive whitespace, and alignment with your brand positioning
- Source links — the underlying market signals so you can dig deeper
Cards update after each sweep, so the board stays current as the market moves.
Grounded in your Product Catalog
The pipeline does not score ideas in the abstract. It scores them against what your brand already does. Add your product catalog under Configuration → Product Catalog. That sharpens the fit ratings and cuts the noise on the board.
Where to find it
Open Approvals → Opportunities to see your board. Opportunities are generated automatically after each Market Intelligence sweep.
Product Opportunities is an add-on and requires Market Intelligence to be enabled first. Contact your admin or upgrade your plan to enable it.