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help.berchtold.ai/en/whats-new/2026-05-01-agents-playbooks

Put routine marketing work on autopilot — with you in the loop

Agents run repeatable marketing playbooks for your brand, propose actions for your approval, and learn from every decision you make.

The best marketing teams do the same valuable work every week. Agents run that work for you. They draw on your brand intelligence, obey your compliance rules, and stay under your control.

Playbooks that do real work

Start a playbook with one click. Draft next week's calendar, audit the social queue for brand fit, run a weekly review, or scan for compliance issues. You can also hand an agent a one-off goal in plain language. It works against your live brand layer and brings back a result.

Human-in-the-loop by design

Agents don't act behind your back. Anything that publishes or changes configuration is proposed as a card in your Approvals queue with the evidence behind it. Approve, defer, or reject — high-risk actions always wait for a human yes. Approvals resume the agent right where it left off, so nothing stalls.

It gets better as you use it

Every decision teaches the system. Reject a proposal and the agent steers away from that direction. Approve one and it leans in. Over time, the work in your queue looks more and more like what your team would have done. Only faster.

Built for trust

Rate limits, safe retries, expiry, and a full audit trail keep agents safe to run. They stay steady and accountable. They never run away with your brand.

Where to find it

Launch playbooks from Agents, and review what they propose in Approvals.

Put routine marketing work on autopilot — with you in the loop · Berchtold Help