Help Center
help.berchtold.ai/en/whats-new/2026-02-15-surfaces

Surfaces — brand-grounded AI for your own website

Put on-brand AI on your customer-facing pages — AI overviews and a website chat that answer from your brand knowledge, pass through compliance, and never go off-script.

The AI on your website should not sound like everyone else's. Surfaces puts brand-grounded AI on your public pages. Every answer is built from your brand knowledge, written in your voice, and cleared by your compliance rules.

Brand-grounded AI overviews

Drop an AI overview onto a product or landing page. It writes an on-brand summary from your messaging, your audiences, and your approved content. It is not a generic model guess. Your page sends the product context and the audience. Surfaces returns copy that already follows your current brand rules.

A website chat that actually knows your brand

The website chat answers visitor questions from your own knowledge base. That means your pages, your docs, and your approved content. It looks up real sources, so answers stay accurate and on message. That is the difference between a chatbot that makes things up and a concierge that converts.

Safe by construction

Every Surfaces reply runs through the same compliance gate as everything else we produce. Public-facing AI cannot drift off-brand or out of policy. Each surface uses a brand-scoped key, so a property only ever speaks for the right brand.

Configurable per surface

Tune each surface on its own. Set length, tone, model, fallback text, and which audiences it may speak to. An overview, a social caption, a chat reply, and a long answer can each fit where it lives.

Where to find it

Set up and manage your surfaces under Surfaces, then connect them to your site with a brand-scoped API key.

Surfaces — brand-grounded AI for your own website · Berchtold Help